NOT A LOGO.A WORLD.
IDENTITY SYSTEMS FOR ARTISTS, LABELS + CULTURE-FIRST BRANDS.
A logo is a mark. An identity is a world. Strategy, type, color, and art direction built as one system — coherent at every scale, recognizable in every context. Every project gets the whole team, end to end.
STRATEGY & POSITIONING
The position, the audience, and the reason it hits. The thinking before the ink — so every design decision has a reason.
VISUAL IDENTITY
Logos, wordmarks, type systems, and color — built to flex from a 40px avatar to an arena screen without losing the plot.
ART DIRECTION
Covers, campaign imagery, and photography direction with a point of view. The feed stops for conviction, not decoration.
RELEASE & MERCH DESIGN
Singles, EPs, vinyl, and apparel — every drop dressed like it matters, because it does.
BRAND SYSTEMS
Guidelines and templates built to run day-to-day, in anyone’s hands. The system holds even when we’re not in the room.
IMMERSE
We live in the work — the music, the references, the ambition — before touching a single pixel.
DEFINE
One sharp idea, in writing. Everything gets measured against it.
BUILD
The full identity system — marks, type, color, art direction — pressure-tested on real touchpoints.
HAND OFF
Launch assets, guidelines, and templates — owned outright, built to run without us.